BALTIMORE – Premier Rides, the industry leader in the design and manufacture of innovative theme park rides and attractions, has announced that it is currently designing and building the ride equipment and technology for two high-tech, high-speed thrill attractions for Universal Parks and Resorts. Based on the popular “Mummy” films, the two rides, one each at Universal Orlando and Universal Studios Hollywood, are scheduled to open in the spring and summer of 2004, respectively.
The design and construction marks unique collaboration between the film's director and producer, theme park designers and Premier Rides.
“We are thrilled to be developing the ride equipment and technology for this incredibly advanced, next-generation scream-inducing attraction,” said Jim Seay, President of Premier Rides. “The ride employs nearly every concept, and includes never-before seen innovations and advancements we have developed in the last decade and presents them as a package. The rides will be the culmination of the hard work of an amazing team of people from Premier and Universal.”
The indoor rides will utilize Premier's pioneering Linear Induction Motor (LIM) to provide high-speed launches. Also being employed is a new, modified version of the LIM called Variable Speed Linear Induction Motor (VSLIM) Slow Premier's VSLIM technology helped enable the Universal design team to create a unique “High Velocity Show Immersion System” that completely engulfs the riders' senses during the ride.
In addition, the attractions move riders in all directions, including reverse, as the vehicle traverses its path.
According to Scott Trowbridge, vice president of design and creative development for Universal Parks and Resorts, “This 'psychological thrill-ride' is the latest evolution in ride experiences for the entire industry. ‘Revenge of the Mummy' is the next threshold attraction – there is no other ride like it anywhere.”
About Premier Rides
Established in 1994, Premier Rides has evolved into the theme
park and attraction industry's leading design and manufacturing
firm. Best known for its high-tech roller coasters, Premier is
also a global supplier of family attractions, such as water rides,
traditional (steel and wood) roller coasters, observation towers,
Ferris wheels and custom designed attractions. The company is headquartered
in Baltimore , Maryland and has additional U.S. , European and
Asian offices.
